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Monday, 21 September 2009


Buon Giorno!

My dreams have come true and i am jetting off to Italy to present the “Freestyle” course to our Italian distributors. After much preparation, and before I could blink, I was on a plane to Italy, next stop: Bergamo International - Milan. Katie and I were met by our translators, Elisabetta and Francesca, who whisked us off to our beautiful accommodation, which was in the beautiful village of Montichiari. There we poured over our mood boards and discussed the excitement that would ensure over the following two days before we turned in for the night.

The morning of the show saw Katie and I up early, enjoying some Italian conversation with our hotel attendant and after a tasty continental breakfast we head off to the distributor. Italy really is inundated with gorgeous people and this day was no exception. We were greeted by a beautiful hostess who had, in conjunction with the translators, provided everything we need to put together a wonderful 2 day course. With everything ready to go, Katie and I parted to our separate classes, armed with manikin heads and 4 concepts that were fresh and sensational to present to 18 hungry minds! Briefly, the “Freestyle” course is a presentation that focuses on stimulating the creative mind and inspires imaginative thought by moving away from consumer orientated looks and exploring the Avante Garde.

The focus on the morning of the day one was to present two of our four scintillating styles known as “Dripping and Torn” and “Incision”. I got into the groove fairly quickly and really started to enjoy myself and the presentation was a huge success. Lunch was served after and this, as anticipated, was a feast fit for any hungry stylist. Happily fed and watered, we then went about reproducing the looks in a coaching circle platform and the Italians were incredible, stretching their imaginations and exploring the looks to their full potential. The final looks were nothing short of spectacular and I found myself in a wonderful exchange of love and enjoyment for the industry as well sharing of different methods on how to get the looks we wanted to achieve. This really got me ecstatic about what day 2 would bring!

But first, a little surprise. Elisabetta and Francesca took us on a small tour of the surrounding areas and we found ourselves in another beautiful village called Desenzano, where we took a breathtaking stroll alongside Lake Garda, which has an awesome backdrop of the Italian Alps. We then had dinner, surrounded by the ambient sounds of an authentic Italian restaurant. The food was incredible and we even learnt some more Italian!

Our mission for day two: To present the final two looks for the “Freestyle” course, known as “Broken Glamour” and “Under Pressure”. The cut and colour techniques were fun and received very well. So much so that we even got to reproduce some colour techniques!

This was a truly inspiring experiences. We as hairstylists are always learning and sharing. Having the opportunity to experience Italy and present there was amazing and I look forward to going back in October. Becoming part of the Saks Art Team has been the highlight of my career and I look forward to the exciting future that the company has!

The next trip is a visit to the place where it all started, Darlington. Tracy and I are heading up there to present the Autumn/Winter Trends launch and I can’t wait.

Until next time, Ciao!
Clayde.

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